• Own the marketing tech stack (primarily marketing automation, Hubspot, and its integration to SFDC), including administration, configuration, governance, and documentation. • Lead lifecycle and lead management operations, including routing, scoring, enrichment, deduplication, consent/compliance workflows, and SLA monitoring across Marketing/SDR/Sales. • Implement and optimize campaign operations: build programs, manage UTM and tagging standards, maintain templates, create forms, execute email marketing campaigns, and ensure clean, consistent execution across channels. • Own attribution, reporting, and dashboards: establish reliable source-of-truth dashboards for channel performance, CAC-related inputs, pipeline impact, forecasting, and cohort or deeper performance analysis. • Partner with Demand Gen to run experiments, improve conversion rates, and reduce friction across journeys (forms, landing pages, nurture, handoffs). • Ensure data quality and governance for Marketing-owned fields and objects in SFDC. • Drive operational planning and readiness for launches and major campaigns—QA, measurement plans, tagging, audience logic, and reporting. • Build scalable processes for enrichment leveraging Clay. • Collaborate cross-functionally with Sales Ops, Customer Ops, Data/Analytics, and Product Marketing to align systems, definitions, reporting, and performance analysis.