• Develop and manage a structured Instagram content calendar. • Grow followers and engagement intentionally (focusing on impact and community, not just vanity metrics). • Maintain strong brand consistency and tone. • Create engaging Reels that showcase camp projects and joyful moments. • Edit short-form videos optimized for reach and retention. • Capture both the emotional energy and the educational depth of our programs. • Write captions that connect our core values (resilience, inquisitiveness, empathy) to what parents care about. • Design simple, clean graphics when needed. • Turn curriculum themes into compelling weekly narratives. • Track engagement metrics and growth trends. • Identify what content drives saves, shares, and inquiries. • Adjust strategy continuously based on data.