Go-to-Market Strategy & Execution: Develop and execute comprehensive GTM strategies, including market validation, positioning, messaging, pricing, packaging, and launch planning. Lead cross-functional coordination for product launches. Sales Alignment & Enablement: Serve as a Subject Matter Expert (SME) on active deals. Participate in sales calls and pipeline reviews to support positioning and objection handling. Create pitch decks, talk tracks, and competitive battlecards. Market Expertise & Intelligence: Become the internal authority on market trends and buyer priorities. Maintain a systematic research practice and leverage AI tools to track competitor moves and analyst insights. Positioning, Messaging & Content: Craft differentiated messaging that resonates with economic buyers. Partner with Customer Marketing to secure case studies and testimonials tied to business outcomes. Operational Excellence: Proactively identify opportunities to improve team efficiency through AI and automation. Manage cross-functional projects with clear documentation and transparent communication. Innovation & Experimentation: Champion creative approaches to product marketing, treating each product in your portfolio as a business to grow. Pilot new content formats and emerging marketing technologies. Experience: 10+ years of marketing experience in B2B SaaS, with at least 3 years specifically in Product Marketing. Education: Bachelor's degree in Marketing, Business, Communications, or a related field. GTM Mastery: Proven experience developing and executing strategies for new products, including competitive analysis and win-loss programs. Sales Collaboration: Demonstrated ability to support active sales opportunities and deliver high-impact enablement programs. Communication & Storytelling: Exceptional written and verbal skills with a knack for crafting compelling narratives that resonate with enterprise buyers. AI Proficiency: Proficiency with LLMs (Gemini, ChatGPT, or Claude) and a desire to innovate marketing operations using AI tools. Technical Stack: Proficiency in Salesforce, Slack, Google Workspace, and project management software (e.g., Monday.com). Domain Knowledge (Preferred): Experience in HR technology, employee experience, or L&D software markets. Note-Taking: We use Metaview.ai to record and summarize our interviews. This allows our hiring team to focus on you rather than typing notes, ensuring a fairer and more accurate evaluation of your experience. AI Disclosure: While we use AI to assist in summarizing interview data, all final hiring decisions are made by Perceptyx employees. We do not use automated tools as the sole basis for selecting or rejecting candidates. Your Choice (Opt-Out): Participation in recorded interviews is voluntary. If you prefer not to have your interview recorded via Metaview, please notify your recruiter prior to the start of the session. Opting out will not negatively impact your candidacy. Perceptyx is an EEO/AA/Minority/Female/Disability/Veteran employer. In compliance with the ADA and applicable state/local law, Perceptyx will provide reasonable accommodations to qualified individuals with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), Perceptyx provides accommodations for people with disabilities throughout the recruitment process. If you require an accommodation, please let us know.