• Own paid acquisition strategy across Google, Meta, TikTok, affiliates, display, and other emerging channels. • Standardize creative testing frameworks, bring rigor to spend allocation and payback modeling, and shift from channel optimization to portfolio management. • Define lifecycle stages and segmentation models. • Build structured retention playbooks, design promotional and tournament calendars tied to revenue goals, and improve personalization across email, push, in-app messaging, and SMS to increase player LTV. • Clarify WorldWinner’s positioning in the skill-based real money category. • Align creative messaging, acquisition strategy, and product experience. • Establish consistent brand voice and guidelines. • Work closely to analytics to develop dashboards and reporting frameworks that translate complex data into clear business insights. • Partner with Finance to ensure disciplined ROI measurement and forecasting. • Assess and evolve team structure, introduce clear accountability and KPIs, mentor high-potential marketers, and hire selectively to fill capability gaps. • Build a culture of ownership and performance transparency.