• Research and identify potential B2B customers who could benefit from Shure’s AV and IT solutions. • Develop and implement strategies to generate leads through various channels, including webinars, social media, and industry events. • Stay updated on industry trends, competitor activities, and customer needs to refine prospecting approaches. • Understand and document customer business challenges and needs through active listening and strategic questioning. • Educate prospects about Shure's products and solutions, demonstrating how our offerings can address their AV and IT requirements effectively. • Develop tailored proposals that clearly outline the benefits and value of Shure’s AV and IT solutions for each customer. • Meet or exceed assigned sales targets and KPIs through effective management of the sales cycle (Opportunity tracking in Salesforce). • Work closely with the sales team, marketing department, customer success, and technical experts to ensure cohesive and comprehensive customer experiences. • Maintain accurate and up-to-date records of prospect interactions, sales activities, and performance metrics using Salesforce CRM tools.