• Serve as the primary HubSpot administrator, owning all CRM architecture including objects, workflows, properties, pipelines, and permissions across Sales Hub and Service Hub. • Audit the existing HubSpot environment, identify legacy technical debt and misconfigured processes left by prior consultants, and develop and execute a structured remediation plan. • Design and build scalable, well-documented workflows that map complex business processes without creating clutter or creating systems only you can understand. • Manage user permissions, data validation rules, and governance standards that keep the CRM clean and trustworthy at scale. • Establish and maintain a single source of truth for STW's revenue data, including ARR, GRR, NRR, churn, renewal rates, and sales velocity. • Build and maintain dashboards that GTM leaders, including Sales, Client Success, and Finance, actively use to make decisions. • Identify and resolve data quality issues, tracing anomalies back to their source and implementing preventative checks to stop them from recurring. • Partner with Finance Leadership to ensure HubSpot data accurately reflects billing and subscription data. • Own the integration and data flow between HubSpot and STW's broader GTM tool stack, including (but not limited to) Slack, Apollo, PandaDoc, Zoom Revenue Accelerator, and LinkedIn Sales Navigator. • Serve as the operational translator between senior leadership's strategic goals and the technical systems required to achieve them. • Proactively identify gaps in current tooling and propose solutions that will serve STW as it scales. • Develop and maintain a Scale to Win RevOps Playbook that documents all CRM processes, workflows, and standards in plain language that the full team can follow. • Lead training and change management efforts to drive team adoption of new and improved systems. • Serve as the go-to internal resource for CRM questions, troubleshooting, and process guidance across Sales and Client Success.