We’re hiring a Growth Marketing & Enrollment Coordinator to own our inquiry → trial → enrollment pipeline, including paid social campaigns, CRM automation (GoHighLevel), and follow-up communications. This role blends growth execution with operational discipline—so marketing reflects real capacity, real parent pain points, and a premium customer experience. Faster lead response times and clean pipeline tracking Increased qualified inquiries and improved conversion (lead→trial, trial→enroll) Consistent, brand-aligned parent communication throughout enrollment Reliable reporting and monthly optimization recommendations What You’ll Do: A) Growth Marketing (Primary) Own paid social campaigns (Meta/Instagram): strategy, setup, testing, optimization, reporting Run structured experiments (audiences, creatives, offers, landing/lead flows) Maintain a simple monthly marketing calendar aligned to enrollment targets Coordinate creative needs with the team (briefs, asset requests, messaging angles) Own paid social campaigns (Meta/Instagram): strategy, setup, testing, optimization, reporting Run structured experiments (audiences, creatives, offers, landing/lead flows) Maintain a simple monthly marketing calendar aligned to enrollment targets Coordinate creative needs with the team (briefs, asset requests, messaging angles) B) CRM + Enrollment Communications (Primary) Own lead follow-up cadence via email/SMS/calls and ensure response speed Build and maintain GoHighLevel automations (nurture sequences, reminders, reactivation, missed-call text backs) Keep the pipeline accurate: stages, tags, notes, next steps, and handoffs Use warm, clear, professional English aligned to Cadenza’s brand voice Own lead follow-up cadence via email/SMS/calls and ensure response speed Build and maintain GoHighLevel automations (nurture sequences, reminders, reactivation, missed-call text backs) Keep the pipeline accurate: stages, tags, notes, next steps, and handoffs Use warm, clear, professional English aligned to Cadenza’s brand voice C) Enrollment Ops Support (Secondary — tied to growth only) Use My Music Staff (MMS) to support onboarding: trial scheduling support, new student record setup, enrollment tracking Maintain tracking docs/sheets and basic system hygiene (Basecamp + Google Workspace) Use My Music Staff (MMS) to support onboarding: trial scheduling support, new student record setup, enrollment tracking Maintain tracking docs/sheets and basic system hygiene (Basecamp + Google Workspace) D) Projects / Continuous Improvement Execute monthly growth/ops improvement projects (systems, templates, automation upgrades, funnel refinements) Produce weekly snapshots + a monthly performance review with clear next actions Execute monthly growth/ops improvement projects (systems, templates, automation upgrades, funnel refinements) Produce weekly snapshots + a monthly performance review with clear next actions What Success Looks Like (First 90 Days): Launch/optimize 2–4 paid campaign tests with clear reporting and learnings Implement or improve core GoHighLevel sequences (new lead nurture, trial reminders, reactivation) Improve pipeline visibility: every lead has a status + next step Deliver a monthly report covering: inquiries, lead→trial, trial→enroll, response time, top learnings and next tests