• Build and guide Murmuration’s product marketing program, including development of strategy and processes, and systems that improve cross-functional collaboration; • In collaboration with the Sr. Manager of Growth Marketing, own product messaging and storytelling to ensure we clearly articulate what our products are, who they’re for, what they make possible, and why they matter; • Build and maintain our product sales enablement library and partner with the Growth Team to identify enablement gaps and prioritize content development; • Drive go-to-market (GTM) for priority products and launches (including Explorer), from planning through execution and measurement; • Create and oversee core product marketing content and campaigns that support acquisition, adoption, and partner success; • Run Murmuration’s product marketing email program, collaborating with Product, Growth, and Success teams to ensure an efficient and effective process; • Execute paid campaigns focused on key product features, updates, and distribution strategies; • Conduct ongoing market, community, and partner research and/or manage external vendors to support that work when needed; • Provide internal teams with messaging, collateral, and training to ensure product communication is both consistent and effective; • Develop and support sponsorships/events opportunities that advance our growth goals, including sales enablement and coordinating sponsorship deliverables; • Track performance and iterate on strategy using data and feedback.