Totara is a global leader in flexible, open learning and talent development platforms, helping organisations around the world to unlock the power of learning. We sell primarily through direct sales in key markets and also via a global network of value-added resellers. We are scaling fast, and we need to ensure our marketing engine runs smoothly, efficiently, and in a data-driven way. The US Public Sector Marketing Manager will be a holistic, hands-on marketer responsible for developing and executing multi-channel campaigns across digital, email, ABM, and events—while also serving as a strong content creator for the US Federal and Public Sector market. This role requires someone who can collaborate closely with Sales, understand complex Public Sector buying cycles, and independently lead initiatives from strategy through execution. Key Responsibilities Build and execute multi-channel campaigns (email, paid digital, website, SEO, content syndication) to drive awareness and pipeline within the US Public Sector. Manage campaign planning, targeting, execution, optimization, and reporting end-to-end. Own TotaraGov.com strategy, content, and campaign landing pages Develop ABM programs targeting Federal agencies and key system integrators. Partner closely with the US Public Sector sales team on account targeting, messaging, and sales materials. Write compelling content tailored to the Federal audience, including blogs, ebooks, guides, and white papers. Plan and execute field events, trade shows, and sector-specific conferences, and support pre and post event communication Track ROI and contributions to pipeline. Experience & Qualifications Benefits and Perks: Enhanced Parental Leave Professional Development Opportunities Annual Wellbeing Allowance New Joiner home working set-up allowance Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve This position is a full time, fully remote opportunity. Some travel is required. We’re committed to building a diverse, equitable and inclusive workplace where everyone feels they belong. We welcome applications from people of all backgrounds, identities and experiences, and we’re happy to make adjustments to support you through the recruitment process - please just let us know.