Welcome to Perennial. Perennial is raising the standard for measurement, monitoring, reporting, and verification (MMRV) for agricultural emissions reductions and carbon removal. Our technology powers both Scope 3 emissions measurement for leading food, fiber, and beverage companies and carbon credit programs for regenerative agriculture developers. We’re a small, mission-driven team backed by world-class investors, working to bring rigor, scale, and cost-effectiveness to soil carbon measurement worldwide. At Perennial, you’ll join a collaborative team with backgrounds spanning science, technology, carbon markets, and agriculture — united by a shared commitment to tackling climate change. Our headquarters is located in Boulder, CO USA. We are a fully-flexible company for remote and hybrid work. This position is limited to the United States. Position Overview We’re looking for a Growth & GTM Associate to join our commercial team. This hybrid role sits at the intersection of content marketing, growth experimentation, and signal-driven outbound engagement. You’ll report to the Director of Marketing and collaborate closely with our business development and sales leaders. You will: Create and distribute content. Build and test signal-driven outbound motions. Support sales enablement, including customer-facing materials and monitoring inbound opportunities like RFPs. We’re looking for someone analytical, curious, hungry, and excited to learn — who sees marketing and GTM as an engine to be tested, measured, and improved. What You'll Do Content & Thought Leadership Interview co-founders and subject matter experts; turn transcripts into a steady stream of high-quality LinkedIn posts. Repurpose posts into blog articles, email updates, and ad creative. Write and edit case studies, educational blog posts, newsletters, and linkedin copy (organic and ads) Contribute to market expansion opportunities, including referral programs, event planning and sponsorships, podcast interviews, webinars, and more Support the content needs of demand-gen campaigns aimed at sustainability and carbon project decision-makers Signal-Driven Outbound Experiments Build targeted micro-lists of high-fit accounts using engagement, intent signals, and enrichment tools. Monitor engagement signals (likes, follows, comments, clicks) to inform outbound strategy and broader GTM planning. Draft and send personalized outreach messages and sequences (LinkedIn or email), and schedule initial calls Test outbound approaches and report on conversion, scaling what works. Sales Enablement & Market Intelligence Support sales team with customized decks, sales enablement materials, and light customer-facing reports Help maintain dashboards and own reports on campaign and outbound performance. Monitor industry channels for relevant RFPs from target accounts and flag opportunities to the commercial team. What You'll Bring