• Supports the creation, editing, and publishing of marketing materials, social media posts, and web content to promote SPARK Montana’s programs and initiatives • Develops compelling and engaging messaging tailored to diverse audiences (providers, families, and partners) • Coordinates SPARK content and marketing materials with the Shine Early Learning Marketing Department • Builds and maintains strong relationships with key partners, child care providers, and community organizations • Supports outreach efforts to increase program participation and engagement across Montana • Ensures all communication materials align with SPARK Montana’s mission, values, and brand standards • Trains team members on communication guidelines and basic marketing tools • Coordinates SPARK branding with the Shine Early Learning Marketing Department • Manages updates to the website and assists with analytics-based improvements • Develops and executes social media calendars to enhance brand presence and audience engagement • Supports the planning and promotion of community events, workshops, and webinars • Engages in outreach campaigns to highlight program resources and success stories • Tracks engagement metrics across platforms and provide regular updates to leadership • Analyzes outreach effectiveness and adjust strategies as necessary • Participates in assigned meetings, events and training as required