• Identify and engage potential customers, focusing on in-house legal teams, PE firms, and VC firms • Own the full sales cycle end-to-end, including outbound prospecting, discovery, demos, negotiations, and close • Conduct tailored product demos, clearly communicating Aracor’s value in due diligence and complex document review workflows • Develop and execute an initial sales strategy to drive new business and establish repeatable pipeline generation • Build strong relationships with senior legal and investment professionals and understand their workflows, constraints, and decision-making process • Partner closely with leadership to refine pricing, packaging, messaging, and ideal customer profile (ICP) • Provide structured customer feedback to shape product development and marketing efforts • Build and implement sales infrastructure, including CRM processes, pipeline reporting, and forecasting discipline • Over time, help define the hiring plan and playbook for scaling the sales team post-initial traction