The Marketing Manager will be responsible for executing regional programs and content aligned to strategic initiatives. This role requires a detail-oriented individual with strong project management skills, capable of coordinating with various stakeholders to ensure seamless execution of marketing activities and events. Plan and drive audience acquisition through various channels, including marketing direct, regional sales, partners, SDRs, and external agencies. Liaise with the central marketing team and other business entity marketing teams to broaden reach of target ICPs and amplify marketing activations. Manage lead import and scrubbing processes to ensure data accuracy and quality. Track account engagement across different stages of the customer journey, providing regular updates and insights. Build and maintain positive relationships and communication with security and portfolio sales in the region to align with dynamic business priorities. Coordinate and manage customer activations, work with Marketing Operations to create registration pages, implement and automate workflows, and ensure consistent experience for customers across channels. Collaborate with external agencies to execute marketing activations, events, and other promotional activities. Maintain strong relationships with internal teams (sales, marketing, digital) and external partners to drive successful program execution.