Newsweek
The freedom to disagree.
Sales Executive, CTV
Location
United States
Posted
42 days ago
Salary
$180K / year
Bachelor Degree5 yrs expEnglish
Job Description
• Develop and execute strategic sales plans to grow CTV advertising revenue within the healthcare and pharmaceutical categories.
• Cultivate and maintain relationships with key decision-makers at agencies, holding companies, and direct brand clients.
• Manage the full sales cycle — from prospecting and pitching to negotiation and contract execution.
• Partner with Ad Operations, Marketing, and Client Success teams to ensure seamless campaign delivery and client satisfaction.
• Collaborate with internal stakeholders to create innovative advertising solutions tailored to client goals and compliance requirements specific to the healthcare industry.
• Lead and participate in upfront and scatter market negotiations, optimizing inventory and revenue opportunities.
• Stay informed on CTV trends, competitive landscape, privacy regulations, and evolving pharma marketing compliance standards.
• Consistently achieve and exceed quarterly and annual revenue targets.
• Represent the company at industry events, conferences, and client meetings.
Job Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 5+ years of sales experience in media, with at least 2+ years in CTV, streaming, or advanced TV.
- Proven track record in healthcare/pharmaceutical advertising sales, with established relationships at major agencies and brands.
- Direct experience with TV and video upfronts, contract negotiations, and media buying cycles.
- Strong understanding of ad tech, measurement, targeting, and programmatic ecosystems.
- Excellent presentation, negotiation, and interpersonal communication skills.
- Highly self-motivated, organized, and comfortable working in a fast-paced environment.
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