• Lead the strategy, planning, and execution of multi-channel integrated campaigns across email, paid media, events, content, webinars, and ABM • Partner with Product Marketing to translate messaging and positioning into compelling campaign themes and assets • Collaborate with Marketing Operations to build scalable, measurable campaign frameworks and reporting • Work closely with Marketing and Sales Leadership to align campaigns with pipeline goals and enable effective follow-up • Own campaign timelines, briefs, costs, expectations, ROI, and project management from kickoff through launch and optimization • Develop campaign segments, targets, channels, personalization, sales communication, and workflows • Analyze performance and continuously improve based on engagement, conversion, and pipeline impact including A/B testing • Manage campaign calendars and ensure alignment across marketing initiatives • Test new ideas, channels, and formats to drive growth and innovation