• Develop and execute brand strategy and positioning for targeted markets and player segments • Plan and deliver integrated marketing campaigns (digital, content, email, affiliate support, partnerships) that drive acquisition, engagement and lifetime value • Maintain consistent brand voice, assets and guidelines across channels; oversee creative and copy to ensure on-brand execution • Analyze campaign and brand performance (KPIs: CAC, LTV, retention, engagement) and optimize using data-driven insights • Collaborate with product, UX, CRM, affiliates and compliance to align messaging and promotions with regulatory requirements • Manage relationships with creative agencies, freelancers and vendors; oversee production timelines and budgets • Monitor competitor activity, market trends and player behavior to identify opportunities and threats • Prepare regular performance reports and present recommendations to stakeholders