• Act as a strategic partner to clients to solve their business challenges—offering proactive solutions and provoking out of the box thinking • Ownership of the discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy • Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience • Partner with engagement strategy to translate brand value proposition to a desired experience • Partner with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe • Lead qualitative and quantitative research & insights projects to support deeper understanding of target audience needs • Ensure all activations and executions reflect and pull-through brand strategy principles • Support SVP, Strategy in development and expansion of capability set