• Provide leadership and development to the brand and creative teams • Set clear priorities, workflows, and standards for how brand work gets done • Provide thoughtful feedback that improves the work of designers, writers, photographers, and partners • Help identify when and where we should invest in additional internal or external support as the brand grows • Help evolve Rocky Talkie’s brand voice, narrative, and positioning • Clarify and articulate what makes our products different in ways that resonate with users by translating detailed product features into real-world benefits • Shape brand and messaging strategies for new customer segments and international communities where Rocky Talkie has limited awareness • Ensure consistency across website, packaging, email, social, and partnerships • Help articulate a brand that resonates with both passionate outdoor users and professional, commercial, and institutional customers who prioritize reliability and trust • Build the story behind the brand by leaning into our best-in-class products, small business roots, and our dedication to craftsmanship in all forms, from radios to customer service. • Lead the development of thoughtful brand and educational content, including: - Activity-specific guides and resources on backcountry communication and safety - Product storytelling that builds understanding and trust - Content that supports both inspiration and practical value • Provide creative direction and feedback that elevates the quality and consistency of all brand work • Manage the creative pipeline for ads, social posts, emails, website content, in-store displays, and all other brand assets • Collaborate with creative partners (designers, photographers, filmmakers, writers) to bring ideas to life • Help balance lifestyle storytelling with deeper, more informative content • Support Rocky Talkie’s role as a trusted voice in backcountry communication • Build relationships with guides, educators, athletes, SAR professionals, non-profits, and other credible partners • Help shape ambassador and partnership efforts to prioritize authenticity and alignment • Look for opportunities where Rocky Talkie can contribute meaningfully to the outdoor community • Lead brand-side strategy for product launches and key campaigns • Work closely with eCommerce and performance marketing to ensure strong alignment between brand and growth efforts • Help ensure campaigns are rooted in real product value and customer understanding • Work closely with product and leadership to deeply understand Rocky Talkie’s products • Translate product decisions into clear, compelling stories for customers • Be a collaborative voice in discussions where brand trust and perception matter