• Own end‑to‑end product roadmaps for Sales, Service, and Marketing CRM. • Drive portfolio prioritization using standardized fields (Business Value, Urgency, Platform Impact, Customer Impact). • Ensure a unified intake model across business projects, internal work, incidents, and ideas. • Lead prioritization forums and maintain a predictable release cadence (monthly and bi‑monthly). • Translate business requirements into scalable, platform‑aligned Dynamics CRM solutions. • Own architectural integrity across integrations, data models, workflows, and feature design. • Ensure alignment to platform health vs. product value separation within the operating model. • Review vendor solution proposals for quality and alignment with platform roadmap. • Lead release approvals and readiness checks across monthly and bi‑monthly releases. • Ensure adherence to Jira workflows, state gates, and release governance standards. • Approve release notes and communicate production impacts, training needs, and required actions. • Oversee incident escalations and prioritize hotfixes when required. • Serve as the primary CRM voice for Sales, Service, and Marketing business teams. • Facilitate UAT, define acceptance criteria, and manage cross‑functional communication cycles. • Promote transparency around prioritization, releases, and CRM roadmap evolution. • Oversee vendor delivery quality and alignment to CRM governance. • Ensure rigorous execution of releases by CRM Dev, Admin, and Vendor teams. • Maintain accountability for execution quality, platform stability, and incident trends.