• Execute a planned, structured prospecting strategy to identify, contact, and qualify new opportunities across assigned vertical(s) • Engage and develop relationships with End Users, System Integrators, Consultants, VARs, Distributors, and Partners • Conduct discovery meetings to uncover operational needs, risk drivers, stakeholder priorities, and buying triggers • Build account intelligence: stakeholder maps, purchasing pathways, timelines, and competitive landscape • Deliver tailored introductions, presentations, and value conversations aligned to vertical use-cases • Maintain disciplined CRM practices (e.g., Salesforce): activity logging, notes, next steps, stage progression, and forecasting • Collaborate with Sales to transition qualified opportunities and maintain velocity through the sales cycle • Re-engage dormant accounts and expand relationships where there is untapped potential • Provide market feedback on emerging trends, competitor activity, and signals that influence strategy • Participate in regular pipeline reviews with Sales Leadership and own performance against KPIs