• Collaborating with customers, Customer Value Managers (CVMs), and internal teams to identify cross-sell opportunities aligned with customer business objectives • Developing and executing on an account development strategy to establish Coupa as the leading Total Spend Management platform • Creating an account penetration model that enables multi-angle access to key stakeholders within the customer organization • Crafting value messaging targeted towards the chief economic buyer in target accounts, aligning with their specific needs and challenges • Partnering with supporting functions such as CVMs, Value Solutions Consultants, and Customer Support to enhance Coupa's brand presence in assigned accounts