• Develop strategy alongside U.S. and Global Sales leadership for overall global revenue planning & achievement. • Oversee high achieving teams with success across entire region. • Design territory and pricing strategies. • Interface with field sales representatives by hiring, training, planning, coaching, and directing their efforts in the achievement of annual sales goals. • Assure selling and account management proficiency of sales teams by properly following up on planned sales and development objectives to achieve personal, regional, and corporate goals. • Provide coaching to grow and develop sales reps, develop action plans to help improve performance where needed. • Interface with Marketing to collect and analyze market data and trends and provide input into the competitive environment and emerging threats and opportunities that affect the business. • Drive new product sales, act as a field resource to the Marketing Department during product development, new product introductions and evaluations. • Interact and partner with Commercial Operations for local, regional or national contracts to increase sales opportunities. • Recommend pricing strategies and advise sales representatives of pricing guidelines while maintaining corporately mandated margins. • Attend required national trade shows; attend and staff local trade shows within the region as deemed appropriate. • Coordinate as necessary with the Marketing Department. • Selectively maintain relationships with KOLs and key facilities. • Promotes execution of existing educational programs within the region and evaluates effectiveness. • Build relationships with clinical members of the VAC and other clinical decision-makers. • Manage and monitor regional sales expense budget. Maintain an ongoing assessment of expense-to-budget performance.