• Own positioning and messaging for key products and initiatives • Evaluate product releases and determine GTM approach and priority • Lead launch framing for revenue and expansion initiatives • Use product utilization data to draw insights for messaging and enablement • Build partner-ready narratives that enable selling through integrators • Develop competitive and migration positioning • Partner with Partner Marketing on launch communication and enablement • Lead messaging and value framing for Submeter Billing and ODHVAC products • Support demand generation and sales with clear use-case storytelling • Help shape expansion and standardization narratives • Drive case study and customer proof strategy (written and video) • Partner with Product on customer interviews and advisory programs • Turn customer insights into GTM and positioning inputs • Maintain up-to-date competitive messaging and objection handling • Refresh key assets based on market changes and GTM needs • Use AI tools to increase speed, scale, and quality of work • Continuously improve workflows and content reuse