• Hands-on strategy, development and execution of data driven campaigns including assets, segmentation, list management, qualification criteria, email, SMS, push notifications, in-app messaging, form creation, testing, tracking. • Ensure that digital campaigns support business strategy, are structured according to best practice and integrate with websites and other appropriate solutions. • Leverage tech stack to build meaningful audience segments, design and test email communications and journeys incorporating behavioral messaging based on customer preference, buying behavior and past message performance and company objectives. • Apply performance insights to continuously optimize engagement and results. • Develop and execute operational tasks within the Microsoft Dynamics, Customer Insights - Journeys platform. • Monitor, track and report on campaign results and optimize for performance (CTR, open rates, engagement, A/B testing) to maximize ROI and conversion, present insights and recommendations for enhancements. • Stay current with marketing technology best practices, industry standards and compliance. • Leverage AI-driven tools and methodologies to enhance efficiency, scale output, and develop more impactful, data-informed automation strategies.