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Role Description

As the SEO/GEO Intern at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. You will report directly to the Senior SEO Data Manager and contribute to initiatives focused on:

• Increasing impressions and AI visibility
• Improving rankings for priority keyword targets
• Strengthening technical SEO for improved performance in the new AI landscape

This role is ideal for someone who is analytically strong, detail-oriented, and eager to understand how modern search ecosystems (Google, AI Overviews, LLMs, entity-based search) influence growth strategy. You will work on real business-critical initiatives that connect more people to mental health support.

What will you do?

• Support Content Refresh & Ranking Initiatives
  • Assist in identifying opportunity pages for monthly refresh sprints based on competitive analysis, search trends, and performance data
  • Track ranking movement and sprint impact across pages
• Contribute to AI & LLM Visibility Strategy (AEO)
  • Track AI Overview and LLM citation presence for priority queries
  • Analyze how competitors are earning visibility in AI-generated answers
  • Assist in documenting entity gaps, content format gaps, and structural improvements
• Reporting & Dashboard Support
  • Help maintain performance dashboards and recurring reporting cadence
  • Help translate performance data into clear insight summaries for stakeholders

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round".
• You will NOT be confined to your "job".
• You will NOT be bogged down by office politics, ego, or bad attitude.
• You will NOT get yourself burned out.

Qualifications

• Currently pursuing a Bachelor’s degree in Marketing, Business, Psychology, Data, or a related field
• Strong analytical and organizational skills
• Comfort working with spreadsheets, slides, and summarizing data
• Clear written and verbal communication skills
• Ability to identify patterns and translate information into simple insights
• Detail-oriented with strong time management skills

Requirements

• Familiarity with SEO fundamentals (rankings, keywords, on-page optimization)
• Exposure to tools such as Ahrefs, SEMrush, Screaming Frog, Profound, or similar
• Interest in AI search, entity optimization, or structured data
• Coursework or experience in digital marketing or analytics

Benefits

• The chance to build something that changes lives – and that people love
• An awesome community of co-workers
• Meaningful projects: Apply your education to real-world challenges through hands-on, impactful work that is both rigorous and rewarding.
• Growth & development: Expand your skills through mentoring, job shadowing, lunch & learns, and hands-on project work that supports your personal and professional growth.
• Dedicated support: Benefit from a manager and mentor who will provide ongoing guidance and support throughout your internship.
• The hourly rate for this position is $20 - $25 per hour.