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Role Description

We are looking for a strategic and creative Digital Marketing Manager to lead and optimize our digital marketing efforts. The ideal candidate will be a data-driven marketer with a deep understanding of digital platforms, SEO, SEM, content marketing, and online advertising. As the Digital Marketing Manager, you will be responsible for executing and overseeing digital campaigns, driving online traffic, and enhancing brand presence across multiple digital channels.

• Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels such as Google Ads, social media, email marketing, SEO, and display advertising.
• SEO & SEM: Oversee search engine optimization (SEO) strategies to drive organic traffic, as well as manage paid search campaigns (PPC) to improve lead generation and sales.
• Content Strategy: Develop and manage content marketing strategies, ensuring the production of high-quality content for blogs, landing pages, social media, and email campaigns.
• Analytics & Reporting: Use tools such as Google Analytics, SEMrush, and others to monitor campaign performance, generate reports, and provide insights on ROI and areas for improvement.
• Audience Targeting: Use customer data and analytics to target the right audience and create personalized marketing strategies that convert.
• Brand Awareness: Increase brand visibility and reach through organic and paid digital strategies, including SEO, social media, and influencer marketing.
• Social Media Strategy: Develop and execute social media strategies to increase engagement and build brand loyalty across platforms like Facebook, LinkedIn, Instagram, and Twitter.
• Collaboration: Work closely with the content, design, and product teams to ensure consistency across all marketing efforts and to maximize campaign performance.
• A/B Testing & Optimization: Continuously test, analyze, and optimize digital marketing campaigns to improve conversion rates and achieve better results.
• Budget Management: Allocate and manage the digital marketing budget, ensuring resources are spent effectively to achieve business goals.

Qualifications

• Proven experience as a Digital Marketing Manager, Digital Marketing Strategist, or similar role, preferably in a B2B or SaaS environment.
• Strong expertise in SEO, SEM, email marketing, content strategy, and social media marketing.
• In-depth knowledge of online advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Strong analytical skills with experience using analytics tools like Google Analytics, HubSpot, or similar platforms.
• Experience in creating and executing successful digital campaigns that deliver measurable results.
• Familiarity with A/B testing, conversion optimization, and customer segmentation.
• Excellent communication skills, both written and verbal.
• Proficiency in marketing automation and CRM tools.
• Strong project management and organizational skills.
• Bachelor’s degree in Marketing, Business, or a related field.

Benefits

• Competitive salary with performance-based incentives.
• Comprehensive benefits package, including health, dental, and vision coverage.
• Collaborative and supportive work culture.
• Opportunities for career growth and skill development.
• Be part of an innovative company that is making a positive impact in the marketing and recruitment space.