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Role Description

The purpose of the Digital Specialist is to assist Campaign Managers and/or team leads with a range of duties such as:

• Buildout of campaigns including testing and implementation
• Campaign monitoring
• Other duties or tasks as assigned

What You’ll Do

• Campaign Builds:
  • Build new client campaigns (such as Search, Display, Programmatic, Facebook, YouTube etc.)
  • Manage and implement new client campaigns while following company policies, procedures and best practice as directed by Campaign Managers or team leads
• Implementation & Testing:
  • Implement, test, and execute pixel and code deployment for campaigns
  • Partner with Campaign Managers on implementation and testing
• Reporting & Support:
  • Complete monthly reporting duties as assigned to ensure accurate and timely reporting to clients
  • Troubleshoot and problem solve data issues as needed
  • Other duties as assigned or needed
• Growth & Development:
  • Maintain necessary skills and certifications while also continuing to grow and develop technical abilities throughout time
  • Adhere to performance plans and benchmarks to ensure the right trajectory and pace to meet or exceed goals
  • Upon reaching an advanced skill level, may take on a small client or two in preparation for further development into a Campaign Manager role

Qualifications

• 1-2 years of digital marketing experience
• Bachelor’s degree in marketing, communications, related field or equivalent experience
• Experience with developing ad copy and/or working within Google Ads (formerly Google AdWords)
• Desire to learn new skills
• Tech-savvy – comfortable with evolving technology and working within a variety of platforms
• Detail-oriented and multi-tasking pro
• Solid oral/written communicator
• Can-do attitude – willing to assist with tasks outside of your job description when necessary
• Mastery of Microsoft Excel
• Ability to work independently and remotely once given direction
• Strong analytical and logical skills

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program