• Architect, launch, and dominate a premier Direct-to-Consumer Insurance vertical within the Madrivo ecosystem. • Own the entire lifecycle of the Insurance vertical—from sales and strategic partnerships to monetization optimization and media strategy. • Delivery of exceptional ROAS for carrier partners, maximizing yield for publishers, and ensuring a seamless high-intent experience for consumers. • Establish a high-growth Insurance vertical achieving $5M in top-line revenue with a minimum 20% gross margin. • Extract an additional 5% margin through sophisticated post-monetization strategies. • Establish the #1 Insurance offer within the Madrivo network, consistently delivering the highest eCPM for publishers. • Build a roadmap that accelerates a 5-year enterprise strategy, creating a vertical with massive standalone asset value.