• Build and own content strategies that support paid media performance across Meta Ads, paid social, paid search, and Google Ad Grants. • Develop messaging frameworks, audience insights, and creative briefs that guide high‑performing campaigns. • Ensure all content aligns with nonprofit goals, brand voice, accessibility standards, and platform best practices. • Partner with creative teams to concept and refine ad copy, landing pages, scripts, and storytelling assets. • Identify content gaps and opportunities across the full funnel to improve engagement and conversion. • Work closely with Paid Media, Creative, and Account Management teams to ensure content supports campaign objectives and performance targets. • Translate performance data into actionable content recommendations and testing roadmaps. • Collaborate with clients to understand their mission, audiences, and impact stories, turning them into compelling digital narratives. • Lead content testing strategies, including messaging, creative angles, CTAs, and landing page variations. • Monitor campaign performance and provide insights that inform ongoing content refinement. • Maintain a pulse on platform trends, nonprofit storytelling best practices, and emerging content formats. • Mentor junior team members and contribute to building content standards, templates, and scalable processes. • Uphold high editorial quality and ensure consistency across all deliverables. • Support agency‑wide initiatives to strengthen creative strategy and cross‑team collaboration.