Dentsu International logo
Dentsu International

Headquartered in London, England, United Kingdom, Dentsu International is a marketing services group focused on the digital economy. The group is made up of nin

Senior Manager, Relationship Marketing Strategy

MarketingMarketingFull TimeRemoteSeniorCompany Site

Location

Pennsylvania

Posted

14 days ago

Salary

$94K - $125K / year

Seniority

Senior

Bachelor Degree7 yrs expEnglish

Job Description

• Lead the development of strategic omni-channel marketing plans. • Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client. • Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients. • Develop trusted, long-term relationships with important client contacts and executives. • Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking. • Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans. • Identify data points and measurements to show the impact of our approach and strategy on our client's business.

Job Requirements

  • Bachelor's Degree required
  • 7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media
  • 3+ years working in an agency or consulting firm
  • Experience with Braze (advantageous if you have this!)
  • Experience developing solutions to support the sale of new services to clients.
  • Hands-on skills using data and research to guide decisions – proficiency in excel (can maintain complex spreadsheets) and research tools.
  • Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint.
  • Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
  • Average 20-40% travel (contingent on comfort level of client)

Benefits

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave

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