• Responsible for direct sales of the company’s products into a specified geographic area and handle all stages of sales cycle • Apply of Professional, Consultative, and Strategic Selling skills to develop incremental business in existing accounts and conduct cold calls to develop new accounts • Develops a business plan for each major account; monitors, reports progress and regularly provides the Sales Manager with results • Work with distribution channel partners to strengthen and support business in addition to direct sales • Establish customer pricing within defined ranges, providing price quotations, preparing Bid documents, processes specifications and other reports • Maintain positive relationships with business unit personnel for service and/or technical support, marketing and client/customer purchasing agents • Assist in the forecasting and the projection of sales from new and existing customers for both reagents and instruments • Attend various trade shows and assist in booth staffing • Work extensively with SFDC (Salesforce.com) CRM to handle customer account base and Qualify sales leads, answer inquiries and maintain accurate records of activities using approved CRM software (Salesforce) • Interact on a frequent basis with Sales Managers, Field Service, Customer service, Marketing, and finance