Conversion Copywriter
Location
United States
Posted
23 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
LeadSurge is looking for a direct response Conversion Copywriter with a proven track record in the B2C space. We need a writer who lives and breathes high-converting copy and knows how to trigger immediate action across both digital and traditional marketing touchpoints.
- Developing authentic, persuasive copy for:
- Digital Channels: High-intent Google Ads (Demand Gen), landing pages, and video
- Traditional Media: Direct mail and print campaigns
- Focus on conversion-oriented channels; does not include brand or social media management or copy.
What you'll do:
- Performance Strategy (75% Digital): Develop high-converting copy for Google Ads (Demand Gen), search, video, and landing pages.
- Direct Response (25% Print): Create compelling copy for direct mail, newspapers, marriage mail, and inserts.
- Creative Innovation: Consistently pitch "breakthrough" ideas, testing new hooks and angles to combat market fatigue.
- Funnel Optimization: Proactively audit funnels and propose copy experiments to drive real lift without the need for handholding.
- AI Integration: Leverage AI-driven tools to accelerate research, ideation, and iteration while maintaining high-quality standards.
- Cross-Functional Collaboration: Partner with the Creative Director and digital team to ensure all messaging aligns with client KPIs and lead generation goals.
Qualifications
- 5 to 7 years as a direct-response or conversion copywriter, preferably within the home improvement or B2C sectors.
- Deep understanding of the nuances between writing for Google ads versus social media.
- A track record of using Conversion Rate Optimization (CRO) principles to drive specific user actions.
- Proficiency in AI-assisted writing tools and digital marketing platforms.
- Bachelor’s degree in Marketing, Advertising, English, Journalism, or a related field.
- Ability to deliver error-free work under tight deadlines while managing multiple projects.
Benefits
- Competitive compensation
- Flex PTO with generous holiday schedule
- 401k with outstanding 4% company match
- Long-term, short-term disability and life insurance
- Comprehensive health, dental and vision benefits
- 10 Weeks Paid Parental Leave
- Monthly technology stipend
- Professional development funds
Job Requirements
- 5 to 7 years as a direct-response or conversion copywriter, preferably within the home improvement or B2C sectors.
- Deep understanding of the nuances between writing for Google ads versus social media.
- A track record of using Conversion Rate Optimization (CRO) principles to drive specific user actions.
- Proficiency in AI-assisted writing tools and digital marketing platforms.
- Bachelor’s degree in Marketing, Advertising, English, Journalism, or a related field.
- Ability to deliver error-free work under tight deadlines while managing multiple projects.
Benefits
- Competitive compensation
- Flex PTO with generous holiday schedule
- 401k with outstanding 4% company match
- Long-term, short-term disability and life insurance
- Comprehensive health, dental and vision benefits
- 10 Weeks Paid Parental Leave
- Monthly technology stipend
- Professional development funds
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