• Implement the long-term upstream sales strategy in the assigned territories through insulation technical leadership. • Establish a customer base of mechanical engineers, specifiers, owners, and key stakeholders. • Develop new opportunities and capture market share within focused industries such as education, healthcare, and office/mixed use. • Provide advice to optimize system performance and knowledge on Code compliance. • Become an insulation technical expert for insulation users throughout the assigned territories. • Educate customers on Armacell offerings through demonstrations and presentations. • Contribute competitive market intelligence regarding performance of alternate materials and competitive activities. • Attend project site visits to assist clients with project delivery.