• Own the strategy and execution of all campaign initiatives, with a primary focus on acquiring high-intent enterprise leads • Manage an external agency to execute at scale, ensuring every dollar spent is optimized for pipeline and conversion • Own the end-to-end strategy for Paid Search (Google) • Act as the primary point of contact for our paid agency partner • Collaborate deeply with Product Marketing to align paid messaging with product roadmaps • Manage paid social (LinkedIn, Meta) and programmatic campaigns to drive awareness and capture demand • Manage and track annual media spend • Provide monthly and quarterly forecasts to leadership