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Role Description

We’re looking for a hands-on Marketing Specialist to support our Director of Marketing across core marketing initiatives, with a strong focus on content creation and campaign execution. This role is ideal for a marketer who sits at the intersection of content, design, and product — someone who enjoys shaping how our product is positioned, how our stories are told, and how campaigns come to life.

• Create high-quality content that fuels campaigns, email programs, and sales enablement
• Support social media, paid efforts, and light website updates
• Execute across multiple channels and use data to continuously refine and improve results
• Work cross-functionally with teams across the organization
• Opportunity to grow deeper into creative direction or product marketing over time

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 2-5+ years of experience in marketing, preferably in the healthcare or SaaS industry
• Proven ability to execute and optimize full-funnel marketing strategies that deliver measurable results
• Strong visual and design sensibility, with the ability to concept and create polished marketing assets (Adobe Creative Suite experience preferred; portfolio or website required)
• Strong analytical skills and experience leveraging metrics to optimize campaigns and drive performance
• Strong proficiency in HubSpot, including campaign setup, reporting, and funnel tracking
• Familiarity with tools like Google Analytics, Search Console, Ads Manager, and WordPress
• Exceptional communication, project management, and organizational skills
• Ability to manage multiple projects and priorities in a fast-paced environment

Requirements

• Create high-quality written content including blog posts, guides, case studies, and email copy
• Repurpose content across channels and track keywords for SEO/SEM/AEO purposes
• Help translate product capabilities into clear messaging and visual storytelling
• Build and execute email campaigns and manage email workflows in HubSpot
• Collaborate on campaign concepts and assist with campaign timelines and asset creation
• Assist with organic social media content creation and support paid advertising efforts
• Track performance across content, email, and campaigns and report on key metrics
• Make light content updates in WordPress

Benefits

• Remote or Hybrid work options
• 12 Paid Holidays
• Responsible Time off
• Volunteerism Day
• Paid Parental Leave: 2 Weeks Bonding Leave, 10 Weeks Supplemental Medical Leave (for Birthing Parents Only)
• Life insurance - $500,000 guaranteed issue
• Short- and long-term disability insurance
• Employer match on employee 401(k) contributions
• Broadband Reimbursement up to $120
• Health (2-Medical Plan Options), Dental, and Vision Insurance
• Employee Assistance Program