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Role Description

At dbt Labs, customers are our most powerful advocates, and this role sits at the center of how their voices shape our growth. Do you love building meaningful relationships, designing scalable programs, and turning customer success into compelling stories? As a Customer Advocacy Manager, you’ll lead the strategy, systems, and execution behind our global advocacy efforts.

• Build and lead a scalable, end-to-end customer advocacy strategy that integrates across go-to-market teams
• Partner closely with global marketing teams to create high-velocity, multi-format customer storytelling programs across priority regions
• Design, manage, and evolve dbt Labs’ Customer Advisory Board program, including charter development, governance, executive engagement, roster growth and biannual in-person and virtual meetings
• Own content strategy and execution for the dbt Labs Executive Summit, in partnership with the Strategic Events team
• Develop systems, workflows, and documentation to manage advocacy programs at scale and provide organization-wide visibility into progress and impact
• Grow, nurture, and steward long-term relationships with executive-level and practitioner-level customer advocates
• Identify and enable customer voices for speaking opportunities, media, analyst engagements, and industry events
• Build and manage customer recognition and advocacy spotlight programs
• Collaborate with sales and customer success leadership to align advocacy efforts with account strategy and pipeline goals
• Create and maintain a robust, self-service customer reference and advocacy database
• Serve as a trusted advisor and brand ambassador in all customer interactions
• Partner with product marketing, brand, communications, community, and sales to ensure cohesive storytelling and program alignment
• Establish and align execution to clear project plans, timelines, and accountability structures for all major initiatives
• Build and deliver executive-ready reporting on program performance, outcomes, and ROI
• Continuously assess program effectiveness and iterate based on data and stakeholder feedback

Qualifications

• 5+ years experience in customer marketing or customer advocacy roles
• Tech industry experience (SaaS preferred; data industry a plus)
• Proven track record of growing program ownership and responsibilities (agency/vendor management experience a plus)

Requirements

• Experience leading customer advocacy, community, or reference programs in a SaaS or technology environment
• Proven success designing and managing customer advisory boards and executive engagement programs
• Exceptional relationship-building and cross-functional influence skills
• Strong program and project management capabilities, with experience building scalable systems and processes
• Experience developing high-impact customer content programs with sustained production velocity
• Demonstrated ability to design measurement frameworks and executive-facing reporting
• Confidence working directly with senior leaders and customer executives
• Ability to balance strategic vision with hands-on execution in a fast-paced environment
• Excellent written, verbal, and presentation skills
• Highly organized, proactive, and effective at managing competing priorities
• Entrepreneurial mindset with a passion for building new programs
• Comfort operating in a fully remote, globally distributed, asynchronous environment

Benefits

• Unlimited vacation time with a culture that actively encourages time off
• 401k plan with 3% guaranteed company contribution
• Comprehensive healthcare coverage
• Generous paid parental leave
• Flexible stipends for:
  • Health & Wellness
  • Home Office Setup
  • Cell Phone & Internet
  • Learning & Development
  • Office Space

Compensation

We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process. In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, Austin, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below.

• The typical starting salary range for this role is: $148,000 - $179,000 USD
• The typical starting salary range for this role in the select locations listed is: $164,000 - $199,000 USD