• The Senior Manager, Social Media leads the strategic development and tactical execution of social media initiatives for a portfolio of clients, serving as both an internal leader and external social media counsel. • Acts as the primary subject matter expert, guiding clients in leveraging social media trends and technologies to achieve their marketing objectives within the pharmaceutical industry. • Supports team planning, growth, and cross-department education to establish social media as a core organizational competency. • Collaborates with clients to provide insights on social media trends, emerging technologies, and industry best practices. • Oversees social media analytics and reporting to ensure business KPIs and goals are achieved. • Manages project delivery, ensuring initiatives are completed on time, within budget, and aligned with broader marketing objectives. • Provides paid media expertise, including platform-specific tactical recommendations and integration within the broader digital ecosystem. • Conducts social listening research to uncover insights, provide observations, and optimize data queries. • Develops and manages influencer relationship programs, including identifying, analyzing, and curating influencers within specific patient populations.