• Own and manage client relationships end-to-end, representing Casual Fridays to local and national clients across all U.S. time zones from onboarding through renewal • Lead client discovery and onboarding to establish goals, priorities, expectations, and success metrics • Develop and manage social media strategies that align with client goals and business objectives • Amplify client objectives through both organic and paid social approaches, including managing social media advertising strategy and performance • Lead monthly client calls and ongoing strategic communication, setting agendas and guiding decision-making • Oversee project management across multiple U.S. time zones, ensuring timelines, priorities, and resources are aligned • Delegate execution work clearly and consistently to the Support Team and Content Specialists • Ensure all client deliverables align with strategic intent before delivery • Analyze social media performance in the context of business objectives, translating results into insights, decisions, and next steps • Prepare and present regular client reporting with clear recommendations • Identify client challenges and proactively propose solutions, including upsell and account growth opportunities • Generate strategic ideas to evolve and improve client social media presence • Work independently and manage time effectively while balancing multiple client accounts • Stay up to date on trends and changes in the social media landscape to inform strategy and recommendations