• Own and evolve Abnormal’s social strategy, starting with LinkedIn • Build a publishing cadence tied to launches, campaigns, and industry moments • Write sharp, on-brand copy and collaborate with Design on visuals—or create content yourself using AI tooling • Drive amplification for major brand moments and executive visibility • Create short-form assets from long-form content (press, events, blog posts) and elevate great internal stories • Partner closely with Comms, Content, Design, and Product Marketing to align messaging and multiply reach • Serve as the internal go-to for social content best practices, competitive inspiration, and brand tone • Monitor trends in AI, cybersecurity, and tech to help Abnormal contribute to the right conversations at the right time