• Develop and execute social strategies for a new state market, aligned to local editorial priorities and audience needs • Create and manage platform-specific (ie: Meta, TikTok, Youtube/Bluesky, etc) content calendars, ensuring timely and locally resonant storytelling • Build and optimize social funnels to grow followers, engagement, and conversion into deeper audience relationships (newsletter sign-ups, recurring engagement, etc.) • Produce state-specific social content—graphics, carousels, short-form videos, captions, and community engagement posts • Edit and repurpose editorial reporting into social-first formats optimized for reach, shareability and online to offline action • Manage posting schedules and daily publishing across priority platforms • Use tools such as Canva, Opusclip, and CapCuti, to create polished, high-performing content • Monitor platform trends and identify opportunities to expand reach in the state • Engage directly with local audiences—answering comments, encouraging conversation, and building community trust • Collaborate with state correspondents to amplify key reporting, explainers, and political updates • Track content performance using Emplifi and platform data to refine messaging, creative production, and distribution strategies • Develop weekly reports on audience growth, engagement trends, and opportunities for improvement • Identify platform-specific A/B tests and iterate quickly based on insights