• Planning: managing content calendars and setting key performance indicators. • Content Management: creating, curating, scheduling, and publishing high-quality original content for various platforms. • Community Engagement: monitoring channels, responding to comments, messages, and mentions, and fostering a positive online community. • Campaign Management: planning and executing social media advertising campaigns and managing budgets. • Analytics and Reporting: tracking metrics, analyzing campaign performance, and reporting on ROI. • Brand Consistency: ensuring all content and interactions align with the organization’s brand voice, identity, and values. • Trend Monitoring: staying current with the social media algorithms, platform updates, and emerging trends to keep Sepsis Alliance relevant.