• This is a hands-on, creator-led, execution-heavy role for someone who understands educators and loves turning real classroom moments into engaging short-form content. • You’ll work closely with our B2B Marketing Lead, who will set overall strategy and direction, while you bring ideas to life through consistent, high-quality content and performance-driven iteration. • Own and create short-form social content for Knowt’s educator brand across TikTok, Instagram Reels, and Shorts. • Take content from concept → script → shoot → edit → post → iterate, with an emphasis on speed and authenticity. • Translate real classroom moments, teacher workflows, and educator pain points into content that feels relatable and useful. • Jump on relevant trends and remix them in ways that resonate with teachers and instructional leaders. • Collaborate cross-functionally to highlight new features, community moments, conferences, and teacher wins. • Engage directly with educators through comments, DMs, and mentions. • Review performance metrics and refine content based on what drives engagement and growth