• Own day-to-day social media posting across key platforms • Create, schedule, and publish content aligned with brand voice and marketing priorities • Monitor engagement and respond as appropriate to support brand presence • Stay current on trends and platform best practices • Identify, outreach to, and manage relationships with influencers and creators • Coordinate content briefs, timelines, deliverables, and usage rights • Track performance and evaluate effectiveness of partnerships • Create and coordinate content across social channels, including short-form video and static assets • Partner with internal teams to source content ideas and stories • Plan and manage photoshoots and content days • Track and report on social and influencer performance metrics