• Formulate full-funnel paid social strategies that tie media decisions to client business objectives (e.g., revenue growth, CPA, LTV, lead generation, brand awareness). • Own day-to-day campaign setup, activation, and optimization across platforms including Meta, TikTok, Snap, Reddit, Pinterest, X, Nextdoor, and other relevant channels. • Lead client communications for assigned accounts (with Director support), including weekly reporting, optimization rationale, and recommended next steps. • Translate creative insights into testable hypotheses and partner closely with Creative leads (in-house teams, Wpromote creative retainers, or third-party agencies) to iterate on social-first creative assets and sequencing. • Design and run experiments and A/B tests, capture learnings, and scale winning tactics; track experiment velocity and ensure insights are documented. • Apply strict QA, tagging, and tracking discipline to ensure accurate delivery and measurement integrity. • Build and maintain measurement-accurate setups, including platform pixel tagging, server-to-server integrations (CAPI/SDK where applicable), and first-party signal capture; leverage tools such as Events Manager and Pixel Helper to identify and escalate gaps to senior measurement partners. • Participate in cross-functional pod workflows (Creative, Data Strategy, Paid Search, Programmatic) and execute against shared KPIs.