• Drive New Deals: Own and close opportunities within your territory, executing a focused, consultative, value-driven sales motion. • Territory Expansion: Identify, pursue, and land new business in key verticals aligned with SAFR’s strengths. • Customer Discovery: Engage deeply with prospects and customers to understand their operational and security needs. • Demo & Solutioning: Learn the product inside and out to deliver confident demos and shape proposals that highlight our differentiated value. • Pipeline Discipline: Maintain an accurate, up-to-date pipeline in the CRM and provide reliable forecasts to the Vice President, North American Sales. • Channel Engagement: Build trusted relationships with key reseller partners and integrators to expand reach and drive joint success. • Cross-Functional Collaboration: Work closely with internal teams to ensure customer success and continuous improvement.