• Define and own the Card Acquisition roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing. • Launch and scale new acquisition surfaces, partnering closely with Engineering and Design to deliver seamless, high-conversion onboarding experiences. • Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact. • Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing. • Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth. • Continuously experiment and iterate to unlock new distribution levers, maximize conversion, and expand the cardholder base.