• Generate qualified marketing leads through new paid, owned and earned channels to support aggressive growth plans • Optimize and expand existing channels to generate more leads, improve conversion rates and ROI • Identify and test new Demand Gen channels and programs that drive new leads • Manage outside partners who help execute specific paid advertising campaigns • Create nurturing program to move leads through the funnel from MQL to SQL • Work with the BDR team to convert leads into sales meetings/sales leads, collaborating on sequence creation, lead tracking and performance • Work with Marketing Ops to report on and identify areas for conversion improvement • Measure, analyze, and report on demand gen channel performance and ROI • Continuously test and iterate to improve conversion rates and pipeline velocity • Manage budget allocation across demand gen programs and channels