• Deliver engaging, high-quality customer experiences in both mobile and fixed retail environments. • Educate customers on ALSO vehicles, features, and benefits, guiding them through demo rides and early purchase consideration. • Support local sales goals by converting interest into qualified leads and sales. • Share customer feedback and insights with the Market Manager to improve execution and experiences. • Assist with the setup, execution, and breakdown of mobile demo experiences and local activation events, including driving the custom Rivian EV van to/from events. • Safely operate and maintain the local demo fleet, ensuring vehicles are clean, charged, and customer-ready. • Represent ALSO at community events, pop-ups, and partner activations. • Support daily retail hub operations, including opening and closing procedures, merchandising, and general upkeep. • Deliver best-in-class customer service and demonstrate active selling skills. • Help create a welcoming, on-brand environment that reflects ALSO’s premium and playful ethos. • Follow operational, safety, and compliance processes as directed by the Market Manager and/or Market Coordinator.