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Paid Social Lead

Performance MarketingPerformance MarketingFull TimeRemoteTeam 1-10H1B SponsorCompany Site LinkedIn

Location

United States

Posted

44 days ago

Salary

Not specified

Bachelor Degree3 yrs expEnglish

Job Description

• Own Meta performance end-to-end across campaign strategy, structure, testing, and budget allocation. • Build a feedback loop in partnership with our integrated marketing and creative teams. • Monitor and diagnose full-funnel performance, not just platform KPIs — and proactively identify what’s driving wins/losses. • Partner closely with our CRO Specialist to align ad messaging with landing pages. • Own paid social tracking and measurement (pixel/CAPI health and lead quality feedback loops). • Collaborate with Data/Analytics to improve reporting, ensure consistency in KPI definitions, and deepen channel insight. • Own our expansion into TikTok and Snapchat. • Translate account performance into insights for the broader team. • Manage and grow associate talent.

Job Requirements

3–6+ years of paid social experience, with recent, hands-on ownership of 7-figure Meta accounts. Experience with TikTok and/or Snapchat adds a plus.
Proven ability to manage and optimize campaigns toward real business outcomes (not just CTR/CPA in isolation).
Deep understanding of tracking and measurement (Pixel + CAPI, event definitions, UTM hygiene, funnel reporting).
Strong communication skills — able to explain performance simply and clearly to stakeholders.
Bonus: experience in lead gen, healthcare, insurance, or other high-consideration funnels.
Applicants must be based in the United States.