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Role Description

We are seeking a Manager-level Strategic Media Planner & Analyst to drive insight-led media and communications strategy for our clients. This role sits at the intersection of research, analytics, and creative strategy—turning third-party data, cultural signals, and audience intelligence into clear, compelling strategic direction.

• Lead the execution of research initiatives using syndicated and third-party tools (e.g., GWI, MRI-Simmons, YouGov, Comscore, Kantar, Nielsen, eMarketer, Mintel, etc.).
• Conduct competitive analysis, category deep dives, and cultural trend mapping using existing market and syndicated sources.
• Synthesize multiple third-party data sources (syndicated research, platform data, social listening tools, industry reports, market studies) into cohesive strategic narratives.
• Transform data into human truths, behavioral insights, and cultural observations that drive communications strategy.
• Develop clear audience frameworks (personas, journeys, need states, motivations, barriers) grounded in syndicated research.
• Analyze campaign performance and identify learnings across performance activity.
• Translate research findings into sharp problem statements, single-minded propositions, and communication objectives.
• Support development of comms architectures and measurement frameworks aligned to audience behavior and market dynamics.
• Help ensure consistency and connection across channels and touchpoints.
• Collaborate with media, strategy, and creative teams throughout the campaign lifecycle.

Qualifications

• Minimum of 2 years’ experience in communications planning, media planning, buying, performance marketing, or analytics.
• Strong interest in comms strategy and integrated media thinking.
• Proficiency with syndicated research tools (GWI, MRI-Simmons, YouGov, Nielsen, Comscore, MediaRadar, etc.).
• High level of comfort working with large datasets and drawing defensible conclusions, and curiosity about what the data means.
• Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders.
• A creative mindset with an appreciation for how ideas come to life in media.
• Clear communication skills and attention to detail; ability to craft compelling narratives from research findings.

Benefits

• Healthcare, Dental, and Vision coverage.
• 401k plan, plus matching.
• PTO.
• Paid Company Holidays.
• Parental Leave.

Company Description

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.